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Title
The victory lab : the secret science of winning campaigns / Sasha Issenberg.
Rating
Author
Issenberg, Sasha.
Publication
New York : Crown Pub./Random House, 2012.
Edition
First edition.
Description
357 pages ; 25 cm
Call #
324.70973 I
Summary
"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"-- Provided by publisher.
Subject
Internet in political campaigns -- United States.
Political campaigns -- United States.
Political campaigns -- Technological innovations -- United States.
Political campaigns -- United States -- Psychological aspects.
ISBN
030795479X
9780307954794
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Central 2nd Fl - SST Non-Fiction
324.70973 I
DUE 03-23-21
