Item Image
Title The victory lab : the secret science of winning campaigns / Sasha Issenberg.
Author Issenberg, Sasha.
Publication New York : Crown Pub./Random House, 2012.
Edition First edition.
Description 357 pages ; 25 cm
Call # 324.70973 I
Summary "A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"-- Provided by publisher.
Subject Internet in political campaigns -- United States.
Political campaigns -- United States.
Political campaigns -- Technological innovations -- United States.
Political campaigns -- United States -- Psychological aspects.
ISBN 030795479X
9780307954794

Location CALL # Status Message
 Central 2nd Fl - SST Non-Fiction  324.70973 I    DUE 03-23-21