LEADER 00000cam a2200385 a 4500 
001    ocn807028875 
003    OCoLC 
005    20130523115535.0 
008    120911t20132013mau      b    001 0 eng   
010    2012034921 
020    1422144135 (hbk.) :|c$25.00 
020    9781422144138 (hbk.) :|c$25.00 
035    (OCoLC)807028875 
049    BKLA 
082 00 650.1|223 
099    650.1|aC 
100 1  Clark, Dorie. 
245 10 Reinventing you :|bdefine your brand, imagine your future 
       /|cDorie Clark. 
264  1 Boston :|bHarvard Business Review Press,|c[2013] 
264  4 |c©2013 
300    226 pages ;|c22 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 00 |tThe|tnew branding landscape --|tRecognize where you're 
       starting --|tResearch your destination --|tTest-drive your
       path --|tDevelop the skills you need --|tWho's your 
       mentor? --|tLeverage your points of difference --|tBuild 
       your narrative --|tReintroduce yourself --|tProve your 
       worth --|tKeep it going --|tEpilogue: Make your 
       reinvention work. 
520    "Whether you are still building your career or are on the 
       road to reinvention, your personal brand is the ticket 
       that will get you there. Consider this book your bus fare.
       In Reinventing You, strategy and communication consultant 
       Dorie Clark provides a step-by-step guide to help you 
       assess, build, and reinvent your personal brand. You may 
       be taking on a new challenge or a career change, shifting 
       into more meaningful work, or simply need to build your 
       own narrative. No matter the reason, taking control of 
       your brand will mean the difference between success and 
       failure. Mixing personal stories with interviews and 
       examples from well-known personalities, Clark walks you 
       through the process of identifying, developing, and then 
       launching your new brand. Reinventing You is a critical 
       step on your road to success"--Provided by publisher. 
650  0 Career development. 
650  0 Success in business. 
947    IMT 
948    MARS 
994    C0|bBKL 
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 Central 2nd Fl - BCC - Career Planning  650.1 C    CHECK SHELVES