LEADER 00000nam a2200541Ia 4500 
001    ocn829310663 
003    OCoLC 
005    20130311113325.0 
006    m     o  d         
007    cr cnu---unuuu 
008    130307s1995    nyu     ob    001 0 eng d 
020    9780307833549 (electronic bk.) 
020    0307833542 (electronic bk.) 
035    (OCoLC)829310663 
037    5290C3DD-D0C3-46D3-B11D-E751F763B79A|bOverDrive, Inc.
       |nhttp://overdrive.com 
040    TEFOD|cTEFOD|dBKL|dUtOrBLW 
043    n-us--- 
049    BKLA 
082 04 659.19/6292222|221 
099    eBOOK 
100 1  Rothenberg, Randall. 
245 10 Where the suckers moon|h[electronic resource] :|bthe life 
       and death of an advertising campaign /|cRandall 
       Rothenberg. 
250    First Vintage Books edition. 
264  1 New York :|bVintage Books,|c1995. 
300    1 online resource. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file 
500    Originally published: Where the suckers moon : an 
       advertising story. New York : Knopf, 1994. 
504    Includes bibliographical references (p. [431]-[460]) and 
       index. 
505 0  Part I. The mission : Where's the beef? -- I'm not a 
       doctor, but I play one on TV -- The closer he gets, the 
       better you look -- Part II. The company : Cheap and ugly -
       - Inexpensive, and built to stay that way -- We built our 
       reputation by building better cars -- Part III. The pitch 
       : When you're having more fun than one -- Four out of five
       dentists recommend -- The real thing -- It's the right 
       thing to do -- The quicker picker-upper -- Part IV. The 
       production : Somewhere west of Laramie -- Just do it -- 
       Come alive -- Perception/reality -- You get a lot to like 
       -- Part V. The campaign : It keeps going ... and going -- 
       All aspirin is alike -- If it's out there, it's in here --
       Part VI. The image : I think in my legacy -- Have it your 
       way -- Part VII. We do it all for you -- Epilogue. 
588    Description based on print version record. 
610 20 Wieden & Kennedy|vCase studies. 
650  0 Advertising|zUnited States. 
650  0 Advertising campaigns|zUnited States. 
650  0 Advertising agencies|zUnited States. 
650  0 Advertising|xAutomobiles|zUnited States|vCase studies. 
650  0 Subaru automobile|xMarketing|vCase studies. 
655  4 Electronic books. 
710 2  OverDrive, Inc. 
776 08 |iPrint version:|aRothenberg, Randall.|tWhere the suckers 
       moon.|b1st Vintage Books ed.|dNew York : Vintage Books, 
       1995|z0679740422|w(OCoLC)34005975 
856 40 |uhttp://digitalbooks.brooklynpubliclibrary.org/
       ContentDetails.htm?ID=5290C3DD-D0C3-46D3-B11D-E751F763B79A
       |zAn electronic book accessible online 
948    MARS 
994    C0|bBKL 
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 Electronic Resource  eBOOK    ONLINE  (ONLINE)