Item Image
Title Where the suckers moon [electronic resource] : the life and death of an advertising campaign / Randall Rothenberg.
Author Rothenberg, Randall.
Publication New York : Vintage Books, 1995.
Edition First Vintage Books edition.
Description 1 online resource.
text file
Call # eBOOK
Note Originally published: Where the suckers moon : an advertising story. New York : Knopf, 1994.
Bibliography Includes bibliographical references (p. [431]-[460]) and index.
Contents Part I. The mission : Where's the beef? -- I'm not a doctor, but I play one on TV -- The closer he gets, the better you look -- Part II. The company : Cheap and ugly -- Inexpensive, and built to stay that way -- We built our reputation by building better cars -- Part III. The pitch : When you're having more fun than one -- Four out of five dentists recommend -- The real thing -- It's the right thing to do -- The quicker picker-upper -- Part IV. The production : Somewhere west of Laramie -- Just do it -- Come alive -- Perception/reality -- You get a lot to like -- Part V. The campaign : It keeps going ... and going -- All aspirin is alike -- If it's out there, it's in here -- Part VI. The image : I think in my legacy -- Have it your way -- Part VII. We do it all for you -- Epilogue.
Note Description based on print version record.
Subject Advertising -- United States.
Advertising campaigns -- United States.
Advertising agencies -- United States.
Wieden & Kennedy -- Case studies.
Advertising -- Automobiles -- United States -- Case studies.
Subaru automobile -- Marketing -- Case studies.
Genre Electronic books.
Addl. Author OverDrive, Inc.
Related To Print version: Rothenberg, Randall. Where the suckers moon. 1st Vintage Books ed. New York : Vintage Books, 1995 0679740422 (OCoLC)34005975
ISBN 9780307833549 (electronic bk.)
0307833542 (electronic bk.)

Location CALL # Status Message
 Electronic Resource  eBOOK    ONLINE  (ONLINE)