| Author |
Rothenberg, Randall.
|
| Publication |
New York : Vintage Books, 1995.
|
| Edition |
First Vintage Books edition. |
| Description |
1 online resource. |
|
text file |
| Call # |
eBOOK |
| Note |
Originally published: Where the suckers moon : an advertising story. New York : Knopf, 1994. |
| Bibliography |
Includes bibliographical references (p. [431]-[460]) and index. |
| Contents |
Part I. The mission : Where's the beef? -- I'm not a doctor, but I play one on TV -- The closer he gets, the better you look -- Part II. The company : Cheap and ugly -- Inexpensive, and built to stay that way -- We built our reputation by building better cars -- Part III. The pitch : When you're having more fun than one -- Four out of five dentists recommend -- The real thing -- It's the right thing to do -- The quicker picker-upper -- Part IV. The production : Somewhere west of Laramie -- Just do it -- Come alive -- Perception/reality -- You get a lot to like -- Part V. The campaign : It keeps going ... and going -- All aspirin is alike -- If it's out there, it's in here -- Part VI. The image : I think in my legacy -- Have it your way -- Part VII. We do it all for you -- Epilogue. |
| Note |
Description based on print version record. |
| Subject |
Advertising -- United States.
|
|
Advertising campaigns -- United States.
|
|
Advertising agencies -- United States.
|
|
Wieden & Kennedy -- Case studies.
|
|
Advertising -- Automobiles -- United States -- Case studies.
|
|
Subaru automobile -- Marketing -- Case studies.
|
| Genre |
Electronic books. |
| Addl. Author |
OverDrive, Inc.
|
| Related To |
Print version: Rothenberg, Randall. Where the suckers moon. 1st Vintage Books ed. New York : Vintage Books, 1995 0679740422 (OCoLC)34005975 |
| ISBN |
9780307833549 (electronic bk.) |
|
0307833542 (electronic bk.) |
|
