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Title The global code : how a new culture of universal values is reshaping business and marketing / Clotaire Rapaille.
Author Rapaille, Clotaire, author.
Publication New York : St. Martin's Press, [2015]
Description xi, 291 pages ; 25 cm
Call # 306 R
Bibliography Includes bibliographical references (pages 269-277) and index.
Contents part one. The global tribe: Who they are ; Where they live ; How they travel -- part two. How they set the standards: The global code for beauty ; The global code for luxury ; The global code for pleasure -- part three. Global codes: The global code for adaptability and change ; The global code for leadership -- part four. The future of our planet: The global code for higher education ; The global code for millennials ; The great divide : the U-curve -- Conclusion: The satellite tribe.
Subject Culture diffusion.
Globalization -- Economic aspects.
Culture and globalization.
Cosmopolitanism -- Economic aspects.
Values -- Economic aspects.
Industries -- Social aspects.
Marketing -- Social aspects.
ISBN 9781137279712 (hardcover : alk. paper) :
1137279710 (hardcover : alk. paper)

Location CALL # Status Message
 Central 2nd Fl - SST Non-Fiction  306 R    CHECK SHELVES