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Title Arnie : the life of Arnold Palmer / Tom Callahan.
Author Callahan, Tom.
Publication New York : Harper, 2017.
Edition First edition.
Description 1 online resource
text file
Call # eBOOK
Summary "In this definitive biography, veteran sportswriter Tom Callahan shines a spotlight on one of the greatest golfers ever to play the game, Arnold Palmer. The winner of more than ninety championships, including four Masters Tournaments, Arnold Palmer was a legend in twentieth century sports: a supremely gifted competitor beloved for his powerful hitting, his nerve on the greens, and his great rapport with fans. Perhaps above all others, Palmer was the reason golf's popularity exploded, as the King of the links helped define golf's golden age along with Jack Nicklaus and Gary Player. In addition to his talent on the golf course, Palmer was a brilliant entrepreneur off it, and one of the first sportsmen to create his own successful marketing brand. Forging an alliance with sports agent Mark McCormick, Palmer parlayed his popularity into lucrative deals, and helped pave the way for the multi-million-dollar contracts that have become standard for stars across all sports. But beyond his business acumen, Palmer was always a larger-than-life character, and Arnie recounts a host of unforgettable anecdotes from a long life in the spotlight. Tom Callahan knew Palmer well for many years, and now pays tribute to this golfing icon. Filled with great stories from the key people in Palmer's life, Arnie is an entertaining and illuminating portrait of a remarkable man and his extraordinary legacy"-- Provided by publisher.
Bibliography Includes bibliographical references and index.
Note Print version record and CIP data provided by publisher; resource not viewed.
Subject Palmer, Arnold, 1929-2016.
Palmer, Arnold, 1929-2016. (OCoLC)fst00017557
Golfers -- United States -- Biography.
Golfers -- United States -- Anecdotes.
Branding (Marketing)
Branding (Marketing) (OCoLC)fst01743755
Golfers. (OCoLC)fst00944774
United States. (OCoLC)fst01204155
Genre Electronic books.
Anecdotes. (OCoLC)fst01423876
Biography. (OCoLC)fst01423686
Addl. Author OverDrive, Inc.
Related To Print version: Callahan, Tom. Arnie. First edition. New York : Harper, 2017 9780062439727 (DLC) 2017002983
ISBN 9780062439765 (electronic bk.)
0062439766 (electronic bk.)

Location CALL # Status Message
 Electronic Resource  eBOOK    ONLINE  (ONLINE)