Item Image
Title Blind spots : how to uncover & attract the fastest emerging economy / RJ Brideson.
Author Brideson, R. J., author.
Publication Milton, Qld : John Wiley and Sons Australia, Ltd, 2018.
Description xxxvii, 256 pages : illustrations ; 23 cm
Call # 658.8342 B
Bibliography Includes bibliographical references (pages 234-243) and index.
Contents From history to herstory -- Are you blind? -- Proof of difference -- Meet modern woman -- Are we dating or in a relationship? -- Busting the biggest business myths -- $how me the money -- Future proof and female ready.
Subject Women consumers -- Influence.
Women -- Economic aspects.
Target marketing.
Consumer behavior.
Purchasing power -- Comparative method.
ISBN 0730345408 (pbk.) :
9780730345404 (pbk.) :

Location CALL # Status Message
 Central 2nd Fl - BCC - Small Business  658.8342 B    CHECK SHELVES