Item Image
Title The ultimate child care marketing guide : tactics, tools, and strategies for success / Kris Murray.
Author Murray, Kris.
Publication St. Paul, MN : Redleaf Press, 2012.
Edition First edition.
Description xi, 240 pages : illustrations ; 26 cm
Call # 362.712 M
Contents Metrics -- Keeping score -- Customer value and acquisitions metrics -- Enrollment funnel metrics -- Marketing return on investment metrics -- Retention rate metrics -- Now take action! -- Market -- Know your market -- Market research -- Your greatest asset -- Social proof -- Competitive analysis -- Now take action! -- Message -- Crafting your message -- Finding your unique value -- The eight key ingredients of your message -- How to write effective marketing copy -- Now take action! -- Media -- Choose and use media effectively -- Online media: your website -- Online media: social media -- Community marketing -- Publicity campaigns -- Direct mail -- Local media advertising -- Develop your marketing budget -- Now take action! -- Tools for success: plans and systems -- Your strategic marketing action plan (S-map) -- Create systems for ongoing success -- Final thoughts.
Subject Child care services -- Management -- Handbooks, manuals, etc.
Day care centers -- Handbooks, manuals, etc.
Family day care -- Handbooks, manuals, etc.
Marketing -- Handbooks, manuals, etc.
ISBN 1605540838 (alk. paper) :
9781605540832 (alk. paper)

Location CALL # Status Message
 Central 2nd Fl - BCC - Small Business  362.712 M    DUE 03-15-21  
 Central 2nd Fl - BCC - Small Business  362.712 M    CHECK SHELVES