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Title 3 kings : Diddy, Dr. Dre, Jay Z, and hip-hop's multibillion-dollar rise / Zack O'Malley Greenburg.
Author Greenburg, Zack O'Malley.
Publication New York : Little, Brown and Company, 2018.
Edition First ebook edition.
Description 1 online resource : illustrations.
text file rda
Call # eBOOK
Bibliography Includes bibliographical references and index.
Summary Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists, but with a combined net worth of well over $2 billion made them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls. Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more - one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings-who all started their own record labels and released classic albums before moving on to become multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry. These men are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on a decade of reporting, and interviews with more than 100 sources including hip-hop pioneers Russell Simmons and Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal, 3 Kings tells the fascinating story of the rise and rise of the three most influential musicians in America.
Contents Intro; Title Page; Copyright; Table of Contents; Dedication; Foreword; Introduction; CHAPTER 1: The Originators; CHAPTER 2: Writing on the Wall; CHAPTER 3: Bad Boys; CHAPTER 4: Studio Gangsters; CHAPTER 5: Aftermath; CHAPTER 6: Fashion Fortunes; CHAPTER 7: A Fourth King?; CHAPTER 8: The Beats Generation; CHAPTER 9: Grape Expectations; CHAPTER 10: Sound Investments; CHAPTER 11: Ice in the Winter; CHAPTER 12: State of the Art; AFTERWORD: Kings, Queens, Presidents, and Precedents; Photos; Acknowledgments; Giving Back; Cast of Characters; About the Author; Also by Zack O'Malley Greenburg; Notes
Note Online resource; title from PDF title page (EBSCO, viewed March 5, 2018).
Subject Diddy, 1969-
Dr. Dre, 1965-
Jay-Z, 1969-
Diddy, 1969- (OCoLC)fst01428705
Dr. Dre, 1965- (OCoLC)fst00370168
Jay-Z, 1969- (OCoLC)fst01719150
Rap (Music) -- History and criticism.
Rap (Music) -- Economic aspects.
MUSIC / Instruction & Study / Voice.
MUSIC / Lyrics.
MUSIC / Printed Music / Vocal.
Rap (Music) (OCoLC)fst01089951
Genre Electronic books.
Criticism, interpretation, etc. (OCoLC)fst01411635
Addl. Author OverDrive, Inc.
Alt Title Three kings
ISBN 9780316316552 (electronic bk.)
0316316555 (electronic bk.)
9780316443388 (electronic bk.)
0316443387 (electronic bk.)

Location CALL # Status Message
 Electronic Resource  eBOOK    ONLINE  (ONLINE)