LEADER 00000cam a2200433 i 4500 
001    ocn992688978 
003    OCoLC 
005    20170919123752.0 
008    170621s2017    njua     b    001 0 eng   
010    2017020141 
020    1119345111|q(hardcover) :|c$25.00 
020    9781119345114|q(hardcover) :|c$25.00 
035    (OCoLC)992688978 
040    DLC|beng|erda|cDLC|dYDX|dBTCTA|dBDX|dGK8|dOCLCO|dOCLCF
       |dYDX|dBKL|dUtOrBLW 
042    pcc 
049    BKLA 
082 00 658.8/02|223 
099    658.802|aJ 
100 1  Jutkowitz, Alexander,|d1968-|eauthor. 
245 14 The strategic storyteller :|bcontent marketing in the age 
       of the educated consumer /|cAlexander Jutkowitz. 
264  1 Hoboken, New Jersey :|bJohn Wiley & Sons, Inc.,|c[2017] 
300    xii, 161 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Wisdom, wonder, and delight -- The age of the educated 
       consumer -- It's about human nature -- It's life stages, 
       not ages: the generation myth and the power of 
       personalization -- Atomize, serialize, magnetize, and keep
       your velocity -- Only connect: creativity and consistency 
       -- Content marketing applied part 1 -- Content marketing 
       applied part 2. 
650  0 Marketing. 
650  0 Storytelling. 
650  0 Content (Psychology) 
650  7 Content (Psychology)|2fast|0(OCoLC)fst00876637 
650  7 Marketing.|2fast|0(OCoLC)fst01010167 
650  7 Storytelling.|2fast|0(OCoLC)fst01134169 
776 08 |iOnline version:|aJutkowitz, Alexander, 1968- author.
       |tStrategic storyteller|dHoboken, New Jersey : John Wiley 
       & Sons, Inc., [2017]|z9781119351443|w(DLC)  2017032080 
947    jcb 
948    MARS 
994    C0|bBKL 
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