Item Image
Title The strategic storyteller : content marketing in the age of the educated consumer / Alexander Jutkowitz.
Author Jutkowitz, Alexander, 1968- author.
Publication Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Description xii, 161 pages : illustrations ; 24 cm
Call # 658.802 J
Bibliography Includes bibliographical references and index.
Contents Wisdom, wonder, and delight -- The age of the educated consumer -- It's about human nature -- It's life stages, not ages: the generation myth and the power of personalization -- Atomize, serialize, magnetize, and keep your velocity -- Only connect: creativity and consistency -- Content marketing applied part 1 -- Content marketing applied part 2.
Subject Marketing.
Storytelling.
Content (Psychology)
Content (Psychology) (OCoLC)fst00876637
Marketing. (OCoLC)fst01010167
Storytelling. (OCoLC)fst01134169
Related To Online version: Jutkowitz, Alexander, 1968- author. Strategic storyteller Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] 9781119351443 (DLC) 2017032080
ISBN 1119345111 (hardcover) :
9781119345114 (hardcover) :

Location CALL # Status Message
 Central 2nd Fl - BCC - Small Business  658.802 J    CHECK SHELVES