Item Image
Title Advertising campaign planning : developing an advertising-based marketing plan / by Jim Avery.
Author Avery, Jim, 1947-
Publication Chicago, IL : Copy Workshop, [2010]
Copyright date ©2010
Edition Fourth edition.
Description xvii, 309 pages : illustrations ; 23 cm
Call # 659.113 A
Bibliography Includes bibliographical references.
Subject Advertising campaigns -- Planning.
Advertising media planning.
Marketing -- Planning.
ISBN 1887229418 (pbk.) :
9781887229418 (pbk.) :

Location CALL # Status Message
 Central 2nd Fl - BCC - Small Business  659.113 A    CHECK SHELVES