Unif Title Encyclopedia of major marketing campaigns (Online)
Title Encyclopedia of major marketing strategies / Matthew Miskelly, editor.
Publication Detroit : Gale, Cengage Learning, [2013]
Description 1 online resource (xiii, 431 pages)
text file
Call # eBOOK
Note Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs.
"Volume 3."
Bibliography Includes bibliographical references and index.
Access Available only to authorized users.
System Req Mode of access: World Wide Web.
Subject Advertising campaigns -- United States -- History -- 21st century.
Advertising campaigns -- History -- 21st century.
Marketing -- History -- 21st century -- Encyclopedias.
Genre Electronic books.
Addl. Author Miskelly, Matthew.
Serials Solutions.

Location CALL # Status Message
 Electronic Resource  eBOOK    ONLINE  (ONLINE)