Item Image
Title Ad critique : how to deconstruct ads in order to build better advertising / Nancy R. Tag.
Author Tag, Nancy R.
Publication Thousand Oaks, Calif. : SAGE, [2012]
Copyright date ©2012
Description xiv, 199 pages : illustrations ; 23 cm
Call # 659.113 T
Bibliography Includes bibliographical references and index.
Contents Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique.
Subject Advertising.
Advertising campaigns.
Advertising -- Evaluation.
ISBN 9781412980531 (pbk.)
1412980534 (pbk.)

Location CALL # Status Message
 Central 2nd Fl - SST Non-Fiction  659.113 T    DUE 06-25-21