Item Image
Title Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen.
Author Halinen, Aino, 1961-
Publication London ; New York : Routledge, 1997.
Description xiv, 373 pages : illustrations ; 25 cm.
Call # 659.1068 H
Series Routledge advances in management and business studies
Routledge advances in management and business studies.
Bibliography Includes bibliographical references (p. 345-356) and index.
Subject Relationship marketing.
Service industries -- Marketing.
Relationship marketing -- Finland -- Case studies.
Advertising agencies -- Customer services -- Finland -- Case studies.
ISBN 0415146070

Location CALL # Status Message
 Central 2nd Fl - BCC - Non-Fiction  659.1068 H    CHECK SHELVES