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Title The new farmers' market : farm-fresh ideas for producers, managers & communities / by Vance Corum, Marcie Rosenzweig & Eric Gibson.
Author Corum, Vance.
Publication Auburn, California : New World Publishing, 2015.
Edition 2nd edition.
Description 316 pages : illustrations ; 26 cm
Call # 630.0688 C
Note Includes index.
Contents Pt. I. Selling at the market -- Getting ready for market -- Running your farmers' market business -- Your farmers' market retail storefront -- Display -- Merchandising -- Sales and promotion -- Pt. II. Managing a market -- Starting a market -- Managing a market -- Promoting the market -- Pt. III The new farmers' market -- Embracing the community -- Adding to the product mix -- Expanding the vision.
Summary As concerned citizens recognize that the vibrancy of urban centers goes hand-in-hand with the vitality of the surrounding rural areas, the farmers' market renaissance continues to grow throughout the country. Helping to increase local market success for both farmers and customers, this book serves as a three-part guide on how to sell produce at a market, promote the market, and foster appreciation for farmland while reinvigorating economic and social vitality in urban areas. This new edition provides readers with updated information and an index.
Subject Farmers' markets -- United States.
Farm produce -- United States -- Marketing.
Farm produce -- Marketing. (OCoLC)fst00921182
Farmers' markets. (OCoLC)fst00921395
United States. (OCoLC)fst01204155
Addl. Author Rosenzweig, Marcie A.
Gibson, Eric (Eric L.)
ISBN 9780963281470
096328147X

Location CALL # Status Message
 Central 2nd Fl - BCC - Small Business  630.0688 C    CHECK SHELVES