| Author |
Zichermann, Gabe, 1974-
|
| Publication |
Sebastopal, Calif. : O'Reilly Media, [2011]
|
| Copyright date |
©2011 |
| Edition |
First edition. |
| Description |
xix, 182 pages : illustrations (chiefly color) ; 24 cm |
| Call # |
006.7 Z |
| Note |
Includes index. |
| Summary |
"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover. |
| Subject |
Application software -- Development.
|
|
Internet games -- Design.
|
|
Internet games -- Psychological aspects.
|
|
Mobile games -- Design.
|
|
Mobile games -- Psychological aspects.
|
|
Social media -- Marketing.
|
|
Web sites -- Design.
|
| Addl. Author |
Cunningham, Christopher M.
|
| ISBN |
1449397670 (pbk.) : |
|
9781449397678 (pbk.) |
|
