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Title Driving Honda : inside the world's most innovative car company / Jeffrey Rothfeder ; with a new afterword.
Author Rothfeder, Jeffrey, author.
Publication New York : Portfolio/Penguin, 2015.
Copyright date ©2015
Edition Paperback edition.
Description vi, 314 pages, 8 pages of unnumbered plates : illustrations ; 21 cm
Call # 338.762922 R
Bibliography Includes bibliographical references (pages 295-303) and index.
Contents Honda difference -- Smell of oil -- Principle #1 : embrace paradox -- Principle #2 : real place, real part, real knowledge -- Principle #3 : respect individualism -- A uniquely Honda factory -- Honda's innovation machine -- An uncommon supply chain -- Local multinational -- A manufacturing manifesto.
Summary "According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma-driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Those are just a few of the ideas that the company's colorful founder Soichiro Honda embedded in the DNA of his start-up sixty-five years ago. As the first journalist allowed behind Honda's infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about Honda's management practices and global strategy. He shows how the company developed and maintained its unmatched culture of innovation, resilience, and flexibility--and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots."-- Provided by publisher.
Subject American Honda Motor Company.
Automobile industry and trade -- United States -- Management.
American Honda Motor Company. (OCoLC)fst00560602
Automobile industry and trade -- Management. (OCoLC)fst00823005
United States. (OCoLC)fst01204155
ISBN 1591847974
9781591847977

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