Item Image
Title Marketing the arts : an introduction / Anthony Rhine.
Author Rhine, Anthony, author.
Publication Lanham : Rowman & Littlefield, [2020]
Description xviii, 254 pages : illustrations ; 23 cm
Call # 700.688 R
Bibliography Includes bibliographical references (pages 245-250) and index.
Summary "Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically"-- Provided by publisher.
Contents Introduction -- A note about the cases -- Marketing the arts -- Case note 1. Danny's Supper Club -- Market strategy -- Case note 2. Cambridge Little Theatre -- Value creation: the artistic product -- Case note 3. Gryphon Senft -- Brands and branding -- Case note 4. Santa Clarita Civic Light Opera -- Audience acquisition -- Case note 5. Acton Chamber Ensemble -- Distributing creativity -- Case note 6. ArtsEverywhere -- Pricing strategies for the arts -- Case note 7, ShinyChic -- Audience development to sustain customers -- Case note 8. Lila Thorpe Dance Company.
Subject Arts -- Marketing.
Arts -- Marketing. (OCoLC)fst00817780
Related To Online version: Rhine, Anthony Marketing the arts Lanham : Rowman & Littlefield, 2020. 9781538128961 (DLC) 2019050538
ISBN 1538128942 (hardcover)
9781538128947 (hardcover)
1538128950 (paperback) :
9781538128954 (paperback) :

Location CALL # Status Message
 Central 2nd Fl - BCC - Small Business  700.688 R    CHECK SHELVES