LEADER 00000cam a2200421 i 4500 
001    on1127073030 
003    OCoLC 
005    20210512091725.0 
008    191105s2020    mdua     b    001 0 eng   
010    2019050537 
020    1538128942|q(hardcover) 
020    9781538128947|q(hardcover) 
020    1538128950|q(paperback) :|c$40.00 
020    9781538128954|q(paperback) :|c$40.00 
035    (OCoLC)1127073030|z(OCoLC)1235780895 
040    DLC|beng|erda|cDLC|dBDX|dYDX|dOCLCF|dOCLCO|dUKMGB|dERASA
       |dYDX|dUND|dAJB|dBKL|dUtOrBLW 
042    pcc 
049    BKLA 
082 00 700.68/8|223 
099    700.688|aR 
100 1  Rhine, Anthony,|eauthor. 
245 10 Marketing the arts :|ban introduction /|cAnthony Rhine. 
264  1 Lanham :|bRowman & Littlefield,|c[2020] 
300    xviii, 254 pages :|billustrations ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 245-250) and 
       index. 
505 0  Introduction -- A note about the cases -- Marketing the 
       arts -- Case note 1. Danny's Supper Club -- Market 
       strategy -- Case note 2. Cambridge Little Theatre -- Value
       creation: the artistic product -- Case note 3. Gryphon 
       Senft -- Brands and branding -- Case note 4. Santa Clarita
       Civic Light Opera -- Audience acquisition -- Case note 5. 
       Acton Chamber Ensemble -- Distributing creativity -- Case 
       note 6. ArtsEverywhere -- Pricing strategies for the arts 
       -- Case note 7, ShinyChic -- Audience development to 
       sustain customers -- Case note 8. Lila Thorpe Dance 
       Company. 
520    "Marketing the Arts introduces students, young 
       professionals, and even seasoned veterans to new and 
       refined marketing approaches-by drawing on marketing 
       theory as it is used by huge multi-nationals, exploring 
       such theories in the context of creative ventures 
       generally, and the fine and performing arts specifically"-
       -|cProvided by publisher. 
650  0 Arts|xMarketing. 
650  7 Arts|xMarketing.|2fast|0(OCoLC)fst00817780 
776 08 |iOnline version:|aRhine, Anthony|tMarketing the arts
       |dLanham : Rowman & Littlefield, 2020.|z9781538128961
       |w(DLC)  2019050538 
947    jcb 
948    MARS 
994    C0|bBKL 
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