Item Image
Title Marketing the Arts: An Introduction
Author Rhine, Anthony
Imprint Rowman & Littlefield Publishers 20200513
Summary Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches--by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
ISBN 9781538128954
1538128950

1 copy ordered for Central 2nd Fl - BCC - Small Business on 03-01-2021.