Item Image
Title Smash : using market shaping to design new strategies for innovation, value creation, and growth / by Suvi Nenonen, Kaj Storbacka.
Author Nenonen, Suvi, author.
Publication Bingley, United Kingdom : Emerald Publishing, 2018.
Edition First edition.
Description xviii, 312 pages ; 24 cm
Call # 658.802 N
Bibliography Includes bibliographical references (pages 281-299) and index.
Summary Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shaping markets.
Subject Marketing -- Management.
Strategic planning.
Marketing -- Management. (OCoLC)fst01010209
Strategic planning. (OCoLC)fst01134371
Addl. Author Storbacka, Kaj, author.
ISBN 1787437981

Location CALL # Status Message
 Central 2nd Fl - BCC - Small Business  658.802 N    CHECK SHELVES