"Coaches who are able to make and execute the right decision at the right time are the ones who win championships. And the same holds true in business. ... Meltzer taps into his four decades of experience in sports and business. Learn: attracting all-star employees and build a powerfult team; engaging mentors; learning from past failures and focusing forward; knowing when to play offensive and defense when building your brand; marketing balance; delivering messages with clarity."-- Book jacket
Introduction -- Putting together your roster by building yourself -- Offensive/defensive mindset -- Coaching trees and growth -- Don't trip on the first down chains behind you -- Being "in the game" -- The offense and defense of branding -- The offense and defense of marketing -- The offense and defense of communication.