Item Image
Title Marketing / by Jeanette McMurtry, MBA, with Alexander Hiam.
Author McMurtry, Jeanette Maw.
Publication Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Edition 5th edition.
Description xiv, 392 pages : illustrations ; 24 cm.
Call # 658.802 M
Series --For dummies
Learning made easy
--For dummies.
Learning made easy.
Note Includes index.
Contents Marketing in a consumer-driven world -- Understanding consumers today and what matters most -- The psychology of choice and how to trigger it for lifetime value -- Laying a foundation for growth -- Building a strategy for LTV and ROI -- Researching your customers, competitors, and industry -- Creating a winning marketing plan -- Content marketing and marketing content -- Creating an omni-channel plan -- Creative that engages the mind -- Digital tools and tactics that work -- Using print in a digital world -- Powerful ways to engage for LTV and ROI -- Going direct with data, personalization, and sales -- Building a website that engages and sells -- Leveraging networks and events -- Building a brand that sells again and again -- Making your brand stand out -- Finding the right pricing approach -- Distribution and merchandising in an augmented world -- Succeeding in sales and service -- The part of tens -- Ten common marketing mistakes (and how to avoid them) -- Ten ways to measure results (beyond ROI).
Subject Marketing -- Management.
Marketing.
Marketing -- Management. (OCoLC)fst01010209
Marketing. (OCoLC)fst01010167
Addl. Author Hiam, Alexander.
Cover Ti Marketing for dummies
ISBN 1119365570 (paperback)
9781119365570 (paperback)
1 hold on first copy returned of 1 copy

Location CALL # Status Message
 Central 2nd Fl - BCC - Small Business  658.802 M    DUE 04-07-21