| Author |
Johnson, Cynthia (Marketing consultant), author.
|
| Publication |
California : Lorena Jones Books, an imprint of Ten Speed Press, [2019]
|
| Edition |
First edition. |
| Description |
217 pages ; 22 cm |
| Call # |
650.1 J |
| Bibliography |
Includes bibliographical references (pages 208-211) and index. |
| Contents |
The case for personal branding -- Define your own metrics for success -- You are who you say you are -- The four elements of your personal brand -- Create your brand message and build your digital assets -- Rumor has it -- Perception is reality -- Let's play a game -- A three-way with a robot -- Everyone is known for something -- You can never be a prophet in your own land -- Epilogue: your personal brand needs a growth strategy. |
| Subject |
Branding (Marketing)
|
| ISBN |
9780399581373 : |
|
0399581375 : |
|
