Item Image
Title Platform : the art and science of personal branding / Cynthia Johnson.
Author Johnson, Cynthia (Marketing consultant), author.
Publication California : Lorena Jones Books, an imprint of Ten Speed Press, [2019]
Edition First edition.
Description 217 pages ; 22 cm
Call # 650.1 J
Bibliography Includes bibliographical references (pages 208-211) and index.
Contents The case for personal branding -- Define your own metrics for success -- You are who you say you are -- The four elements of your personal brand -- Create your brand message and build your digital assets -- Rumor has it -- Perception is reality -- Let's play a game -- A three-way with a robot -- Everyone is known for something -- You can never be a prophet in your own land -- Epilogue: your personal brand needs a growth strategy.
Subject Branding (Marketing)
ISBN 9780399581373 :
0399581375 :

Location CALL # Status Message
 Bay Ridge Non-Fic  650.1 J    DUE 05-24-21  
 Greenpoint Educ/Career  650.1 J    CHECK SHELVES  (EDUC/CAREER)
 Greenpoint Educ/Career  650.1 J    CHECK SHELVES  (EDUC/CAREER)