| Author |
Friedman, Marsha, author.
|
| Publication |
Charleston, South Carolina : ForbesBooks, [2019]
|
| Description |
xvii, 152 pages ; 24 cm |
| Call # |
658.827 F |
| Bibliography |
Includes bibliographical references. |
| Summary |
"Pick up a newspaper, turn on the TV or radio, or log onto a news website and you will discover a plethora of experts offering insights on the day's events or providing tips to help readers, viewers, or listeners improve their lives. But these experts and the media didn't find each other by happenstance. In this book, the author reveals how to build your brand by becoming one of the go-to people the media turn to again and again. Marsha has helped thousands of top professionals develop and enjoy the status of being known in the media and in society at large as leading authorities in their fields. "--Edited summary from Amazon.com. |
| Contents |
The power of publicity -- How to get on the media's playing field -- Which medium is the best match for you and your message? -- Five tactics for successfully pitching the media -- Tips for giving great interviews in the press, on radio, and on TV -- How to leverage media coverage to build your brand as an expert -- Mastering the art of social media PR -- Why PR is a uniquely perfect marketing strategy for women in business -- Don't want to go it alone? How to hire the best PR firm for you. |
| Subject |
Branding (Marketing)
|
|
Marketing channels.
|
|
Marketing.
|
|
Public relations.
|
|
Social media.
|
|
Entrepreneurship.
|
| ISBN |
1946633917 (hardcover) : |
|
9781946633910 (hardcover) : |
|
