Item Image
Title Get to aha! : discover your positioning DNA and dominate your competition / Andy Cunningham.
Author Cunningham, Andrea, author.
Publication New York : McGraw-Hill Education, [2018]
Description xv, 251 pages ; 24 cm
Call # 658.8 C
Note Includes index.
Summary "From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries."
Subject Marketing.
Marketing. (OCoLC)fst01010167
ISBN 9781260031201 (hardcover)
1260031209 (hardcover)

Location CALL # Status Message
 Central 2nd Fl - BCC - Small Business  658.8 C    CHECK SHELVES