Item Image
Title The road to Cuba : the opportunities and risk for US business / foreword by Mauro Guillén, Faquiry Diaz Cala, and Gustavo Arnavat.
Publication Philadelphia, PA : Wharton Digital Press, [2016]
Copyright date ©2016
Edition Revised and updated edition.
Description 1 online resource
text file
Call # eBOOK
Bibliography Includes bibliographical references.
Summary "The first ebook to examine the opportunities and risks for US business in Cuba since President Barack Obama announced his intention to normalize relations"After President Barack Obama s announcement in December 2014, investors, business leaders, and entrepreneurs began asking questions: "What will this historic change mean for economic relations between the United States and Cuba? What opportunitiesand risksshould US companies consider as they explore the business potential of one of the largest markets in the Caribbean?""The Road to Cuba: The Opportunities and Risks for US Business" answers those questions and more. In this original in-depth ebook, Knowledge@Wharton, The Wharton School s online journal of business analysis, addresses:Quick-win opportunities: travel and tourism, telecoms, financial services, and food industriesLonger-term prospects: construction and real estate, energy production and mining, manufacturing and retail, pharmaceuticals and biotechnology, and agricultureThe political and economic risks and hurdles: An analysis of what could speed upor derailprogress in relations"The Road to Cuba" is a comprehensive guide for business leaders in the United States who want to understand the opportunities the Cuban market holds. It is also a must-read for business leaders in Cuba and around the world who want to understand the investment and competition that is on its way."About Knowledge@Wharton Books""Insights and inspiration business leaders can use todayfrom The Wharton School s online journal of business analysis"Knowledge@Wharton Books offer you the signature reporting that Knowledge@Wharton readers have come to expect, including in-depth coverage and analysis of important business trends, accessible explanations of the latest business research, and inspiring conversations with today s thought leaders. Published exclusively as ebooks by Wharton Digital Press, this practical line of books includes two series:Knowledge@Wharton Originals: All-new, in-depth coverage of a timely important and business matter or trend, featuring key takeaways that business leaders and professionals can leverage immediatelyKnowledge@Wharton Essentials: Collects the best of Knowledge@Wharton s reporting on a single topic of significant business concern, laying out the challenges and offering solutionsEach Knowledge@Wharton ebook offers you what you need to address a business challenge or opportunity head ontoday."
Note Description based on print version record.
Subject United States -- Foreign relations -- Cuba.
Cuba -- Foreign relations -- United States.
Diplomatic relations. (OCoLC)fst01907412
Cuba. (OCoLC)fst01205805
United States. (OCoLC)fst01204155
Genre Electronic books.
Addl. Author Guillén, Mauro.
Cala, Faquiry Diaz.
Arnavat, Gustavo.
OverDrive, Inc.
Addl. Title Knowledge@Wharton.
ISBN 1613630727 electronic bk.
9781613630723 electronic bk.

Location CALL # Status Message
 Electronic Resource  eBOOK    ONLINE  (ONLINE)