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Title Why customers leave (and how to win them back) / David Avrin ; foreword by Larry Winget.
Author Avrin, David, author.
Publication Newburyport : Career Press, 2019.
Description xx, 200 pages ; 23 cm
Call # 658.812 A
Summary ""An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your Haters Discover the 24 reasons people sre leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects. In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy, and it is all of us.""-- Provided by publisher.
"Lays out the reasons for the recent shift in customer mindset and expectation, illustrates the many ways that companies inadvertently drive customers and prospects to competitors, and offers creative strategies and tactics to attract and retain new prospects"-- Provided by publisher.
Subject Customer relations.
Consumer satisfaction.
Communication in marketing.
Consumer behavior.
Communication in marketing. (OCoLC)fst00870196
Consumer behavior. (OCoLC)fst00876238
Consumer satisfaction. (OCoLC)fst00876403
Customer relations. (OCoLC)fst00885533
ISBN 9781632651518 (hardback)
1632651513

Location CALL # Status Message
 Central 2nd Fl - SST Non-Fiction  658.812 A    DUE 06-01-21