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LEADER 00000cam a2200433 i 4500
008 170523s2018 enka b 001 0 eng
020 9781292208398|q(pbk.) :|c$36.50
082 14 658.022|223
100 1 Mullins, John W.|q(John Walker),|eauthor.
245 14 The new business road test :|bwhat entrepreneurs and
investors should do before launching a lean start-up /
250 Fifth edition.
264 1 Harlow, England :|bPearson,|c2018.
300 xx, 337 pages :|billustrations ;|c24 cm
336 still image|bsti|2rdacontent
504 Includes bibliographical references and index.
505 0 My opportunity : why will or won't this work? -- Will the
fish bite? -- Is this a good market? -- Is this a good
industry? -- Competitive and economic sustainability : it
takes two to tango -- What drives your entrepreneurial
dream? -- Can you and your team execute? -- Your
connections matter: which matter most? -- Putting the
seven domains to work to develop your opportunity -- What
to do before you launch your lean start-up -- How to learn
what you donâ¿¿t know you don't know -- Who needs
investors? -- Market analysis worksheet -- Industry
analysis checklist -- Do-it-yourself marketing research
for your new business road test -- Evidence-based
forecasting -- Getting help with your road test.
520 ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP
Thinking about starting a new business? Stop! Is there a
genuine market for your idea? Do you really want to
compete in that industry? Are you the right person to
pursue it? No matter how talented you are or how much
capital you have, if youre pursuing a fundamentally flawed
opportunity then youre heading for failure. So before you
launch your lean start-up, take your idea for a test drive
and make sure it has a fighting chance of working. Now in
its fifth edition, The New Business Road Test is the
essential handbook for anyone wanting to launch a start-
up. The new and fully updated case studies Ella's Kitchen,
Whole Foods, eBay and more and seven domains framework
will help you avoid impending disaster and enhance your
chances of achieving your entrepreneurial dreams. This
book will help you answer the live-or-die questions: ·
Are the market and industry attractive? · Does the
opportunity offer both customer benefits as well as
competitive and economic sustainability? · Can you
deliver the results you seek? The accompanying app
(available on iTunes and Android) makes it easy to
assemble all the evidence you need for your road test,
wherever you are. href="http://www.newbusinessroadtest.com
/" target="_blank"> www.newbusinessroadtest.com "A must-
read for all entrepreneurs thinking about a lean start-
up." Steve Blank, father of the lean start-up movement and
author, The Start-up Owners Manual "Mullins has hit the
nail on the head. I wish this book had been given to every
entrepreneur who appeared before me on Dragons Den." Doug
Richard, entrepreneur, angel investor and founder, School
for Startups. "Teaches entrepreneurs and business owners
how to avoid mistakes that many make." Start Your Business
magazine "A reality check for anyone poised to jump into a
new venture without thinking. Readers will enjoy
discovering the nuggets of wisdom embedded in the case
studies." Financial Times "A great framework to
distinguish between nutcase ideas and solid possibilities,
and in some cases to turn the mad ideas into something
that could work." Max Aitken, serial entrepreneur "John
Mullins is a distinguished figure in the global
entrepreneurial community." David Giampaolo, Chief
Executive, Pi Capital.
650 0 New business enterprises|xPlanning.
650 0 Marketing research.
650 7 Marketing research.|2fast|0(OCoLC)fst01010284
650 7 New business enterprises|xPlanning.|2fast
948 LTI 01/11/2019