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Title Act like it's your business : branding and marketing strategies for actors / Jonathan Flom.
Author Flom, Jonathan, 1977-
Publication Lanham : The Scarecrow Press, Inc., 2013.
Description xv, 247 pages : illustrations ; 24 cm
Call # 792.028 F
Bibliography Includes bibliographical references (page 241) and index.
Contents Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals -- Scene 2: What is branding? -- Scene 3: How does an actor begin to craft a brand? -- Scene 4: You have a brand; now what do you do with it? -- Scene 5: The six 'be's" -- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique -- Scene 2: Agents and casting directors -- Scene 3: Equity versus non-equity -- Scene 4: Contracts and taking/ turning down work -- Scene 5: Networking -- Scene 6: The cities project -- Bows.
Summary "Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process--from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It's Your Business is aimed at professional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts." -- Publisher's description.
Subject Acting -- Vocational guidance.
ISBN 9780810891586 (cloth : alk. paper)
0810891581 (cloth : alk. paper)
9780810891593 (pbk. : alk. paper) :
081089159X (pbk. : alk. paper)

Location CALL # Status Message
 Central 2nd Fl - BCC - Career Planning  792.028 F    DUE 11-02-20  
 Central 2nd Fl - BCC - Career Planning  792.028 F    CHECK SHELVES