Item Image
Title Social media for fashion marketing : storytelling in a digital world / Wendy K. Bendoni.
Author Bendoni, Wendy, author.
Publication London ; New York, NY : Bloomsbury Visual Arts, [2017]
Description 272 pages : color illustrations, map ; 27 cm
Call # 746.92068 B
Bibliography Includes bibliographical references and index.
Contents Digital disruption of the fashion industry -- Introduction to the digital landscape -- The rise of the hyper-connected consumer -- Digital storytelling -- Strategic marketing in the digital age -- The evolving measurable impact of social media.
Subject Fashion merchandising.
Internet marketing.
Social media.
Fashion merchandising. (OCoLC)fst00921644
Internet marketing. (OCoLC)fst00977272
Social media. (OCoLC)fst01741098
ISBN 1474233325 (paperback) :
9781474233323 (paperback) :

Location CALL # Status Message
 Central 2nd Fl - BCC - Small Business  746.92068 B    DUE 11-13-20  
 Central 2nd Fl - BCC - Small Business  746.92068 B    CHECK SHELVES  
 Central 2nd Fl - BCC - Small Business  746.92068 B    CHECK SHELVES