Real Estate Rescue : How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home's Value with Kevin Lake
eBook | Mango Media | 2020.
Available online (1 of 1 copies available; 0 on hold) eBookId: 0E3B412E-2847-4777-83D5-A25D0BF36755

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1 online resource (184 pages)
Intro -- Copyright -- Contents -- Introduction -- Wake Up America! -- Trust Is Earned -- The Bind -- Chapter 1 -- There Are No Picassos in Real Estate-Valuing a Home -- The Mechanics of Home Valuation -- The Art of Home Valuation -- An Appraisal of the Appraisal -- Chapter 2 -- The Price Better Be Right -- Going, Going, Gone -- The Golden Days -- Price Reductions-Don't Burn the Clock -- The Anchor Bias -- Winter, Spring, Summer, or Fall: When to Sell Your Home -- Chapter 3 -- Preparing a Home for Sale -- The Times They Are a-Changin' -- Home Sweet Home -- Feeling Misunderstood and Depreciated
A Broken Clock Is Right Twice a Day: Timing the Market -- Condition of the Home -- Know Thy Market -- Detailing Design Changes for a Seller -- Time for "The Talk" -- Staging-Showing Buyers How to Live in a Home -- Chapter 4 -- Two Pictures (Before & After) Say a Thousand Words -- Case Study 1: Get Creative -- Case Study 2: Empty Homes Are Houses -- Case Study 3: Shingle-Style Residence -- Case Study 4: Waterfront Residence -- Case Study 5: Repositioning an East Coast Home on the West Coast -- Case Study 6: San Francisco Townhome -- Chapter 5 -- Disclose, Permit, Inspect
In the Interest of Full Disclosure -- Permits -- Pre-Listing Inspections -- Chapter 6 -- Marketing and Branding a Home -- Storytelling -- I Feel Therefore I Buy: Emotions Drive Decision-Making -- Branding Tools -- Social Media and Property Voyeurism -- Chapter 7 -- Buyer Be Aware -- The Neighbors, Not the Numbers, Tell the Story -- The Good, the Bad, and the Ugly -- Yabba Dabba Don't -- The Titanic Was "Unsinkable": Prepare for the Unexpected -- Your Home Is Not an ATM -- Chapter 8 -- Didn't Aunt Louise Just Get Licensed? Finding the Right Agent -- Driving Away with Tears in My Eyes
VCRs, Pay Phones, Real Estate Agents? -- Do Due Diligence -- Go Local -- I Hope the Friendship Was Worth Half a Million Dollars -- Buying a Listing -- A Punch List: Questions to Ask a Prospective Agent -- Chapter 9 -- Buying and Selling Homes: What the Future Looks Like -- Money Talks -- Artificial Intelligence -- The Millennial Mindset -- The Traditional Brokerage-Calling a Taxi to Take You to Blockbuster -- The Brokerage of the Future -- About the Author -- Endnotes
Tracy McLaughlin, the 51st out of 2 million realtors in the nation, presents an inside view of the residential sales process and provides a practical and proven approach to putting more money in buyers' and sellers' pocket. This book will change your understanding of how to buy and sell a home.
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Print version: McLaughlin, Tracy. Real Estate Rescue : How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home's Value. La Vergne : Mango Media, ©2020
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