271 pages : illustrations ; 23 cm
With over 1,000 successful real estate deals between them, the authors combine the science of negotiation with real world experience to dive into all aspects of the real estate negotiation process--from the first interaction with a buyer or seller, to renegotiating the contract after unexpected issues arise, to last-minute concessions at closing. Aimed at real estate investors and agents at any level, this book not only covers all aspects of negotiating real estate deals, but also contains dozens of true-life stories that highlight how strong negotiation can result in more and better deals, as well as dialogue that will teach you what to say and how to say it, strengthening your ability to close profitable transactions.
Introduction to negotiation -- Principles of negotiation -- The power of information -- Psychology of rapport -- Seller motivation & leverage -- Opening bid considerations -- Your opening bid price -- Terms & contingencies -- Delivering your offer -- Negotiating tactics -- Concessions strategies -- Defense & counter tactics -- Renegotiation principles -- Renegotiation scenarios -- Negotiating the sale -- Buying from institutions.
Ferguson, Mark, 1979- author.
Scott, Carol, author.
Negotiating real estate
1947200062 (paperback) :
9781947200067 (paperback) :
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