332 pages : illustrations ; 23 cm
Why and how to write a business plan -- Do you really want to own a business? -- Choosing the right business -- Potential sources of money to start or expand your small business -- Your résume and financial statement -- Your profit and loss forecast -- Your cash flow forecast and capital spending plan -- Write your marketing and personnel plans -- Editing and finalizing your business plan -- Selling your business plan -- After you open : Keeping on the path to success -- Good resources for small businesses -- Business plans for nonprofits -- Appendixes A. Business plan for a small service business -- B. Business plan for a manufacturing business -- C. Business plan for project development -- D. How to use the downloadable forms on the Nolo website.
"You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs--from small service businesses and retailers to large manufacturing firms--write winning plans and get needed financing. This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals."--Page  of cover.
Online version: McKeever, Mike P. How to write a business plan. 14th edition. Berkeley, CA : Nolo,  9781413325461 (DLC) 2018025132
9781413325454 paperback :
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