iv, 203 pages : illustrations ; 19 cm.
Includes biographical references (pages 195-196) and index.
The modern crisis of believability -- How to create a marketing strategy -- How to better understand your customer -- How to position your business -- How to build a brand -- How to tell your story -- How to inspire word of mouth -- How to create a marketing plan -- How to create a kick-ass website -- How to use social media -- How to do content marketing -- How to engage influencers -- How to master search marketing -- How to use email and direct-response -- How to buy and use advertising -- How to generate publicity -- How to do event and trade show marketing -- How to measure what matters.
1940858607 (paperback) :
9781940858609 (paperback) :
Select "Continue session" to extend your session.