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    Social media for fashion marketing : storytelling in a digital world / Wendy K. Bendoni
    Book | Bloomsbury Visual Arts | 2017
    Available (746.92068 B)
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    Location Call No. Status Message
    Central 2nd Fl - BCC - Small Business 746.92068 B DUE 12-23-19
    Central 2nd Fl - BCC - Small Business 746.92068 B DUE 12-06-19
    Central 2nd Fl - BCC - Small Business 746.92068 B CHECK SHELVES
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    More Details

    Description
    272 pages : color illustrations, map ; 27 cm
    Bibliography
    Includes bibliographical references and index.
    Contents
    Digital disruption of the fashion industry -- Introduction to the digital landscape -- The rise of the hyper-connected consumer -- Digital storytelling -- Strategic marketing in the digital age -- The evolving measurable impact of social media.
    Subject
    ISBN
    1474233325 (paperback) :
    9781474233323 (paperback) :
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