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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble
Book | John Wiley & Sons, Inc. | 2016
Available (658.872 G)
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Description
xvii, 346 pages : illustrations (chiefly color) ; 21 cm
Note
Includes index.
Contents
Why visual solutions for business? Why is there a business communication problem? ; Solution: information design ; Leveraging information design for business communications: a perfect storm ; The argument for visual-centric approach -- Planning and managing the visual solution process in your business. Strategy--scoping in visual solutions to your organization ; Selecting vendors: the landscape ; Managing vendors: a repeatable creative process -- Showcase of visual solutions. Visual solutions in business action ; Infographics ; Inbound marketing programs ; Video ; Solution pictograms ; Interactive solution pictograms ; Data-driven visualizaitons and applications ; Startup organizations visual solutions ; Agency organization's visual solutions ; Not for profit organizations visual solutions ; Enterprise organizations visual solutions ; Training and change management visual solutions ; Operations and support visual solutions ; Social media and PR visual solutions ; Research visual solutions ; Sales and marketing visual solutions ; Product development and programmers ; Construction and real easte industry visual solutions ; Education industry visual solutions ; Energy industry visual solutions ; Financial services visual solutions ; Visual solutions for the healthcare industry ; HR and recruiting industry visual solutions ; Ideation and product development industry visual solutions ; IT/network industry visual solutions ; Management consulting industry visual solutions ; Media industry visual solutions ; Pharmaceutical industry visual solutions ; Professional services industry visual solutions ; Research industry visual solutions ; Retail and ecommerce industry visual solutions ; Sofware industry visual solutions ; Technology industry visual solutions ; Telecommunications industry visual solutions ; Travel industry visual solutions ; In closing: a sobering and a positive note.
Subject
Related To
Online version: Gamble, Stephen, author. Visual content marketing Hoboken : Wiley, 2016 9781119158554 (DLC) 2016015670
ISBN
1119157439 (paperback) :
9781119157434 (paperback) :
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