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Well-designed : how to use empathy to create products people love / Jon Kolko
Book | Harvard Business Review Press | 2014
Available (658.8342 K)
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Central 2nd Fl - SST Non-Fiction 658.8342 K CHECK SHELVES
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viii, 234 pages ; 25 cm
Includes bibliographical references and index.
"Kolko, VP at MyEdu and Founder and Director of the Austin Center for Design, shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement."-- Provided by publisher.
9781625274793 hardcover
1625274793 hardcover
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