viii, 234 pages ; 25 cm
Includes bibliographical references and index.
"Kolko, VP at MyEdu and Founder and Director of the Austin Center for Design, shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement."-- Provided by publisher.
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