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    Switch : how to change things when change is hard / Chip Heath and Dan Heath
    Book | Broadway Books | 2010 | First edition.
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    More Details

    Edition
    First edition.
    Description
    305 pages ; 22 cm
    Summary
    In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
    Subject
    Addl. Author
    Heath, Dan, 1973-
    ISBN
    9780385528757 :
    0385528752 :
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