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Analysis without paralysis : 10 tools to make better strategic decisions / Babette E. Bensoussan, Craig Fleisher
Book | FT Press | 2008
Available (658.401 B)
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Central 2nd Fl - SST Non-Fiction 658.401 B CHECK SHELVES
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Description
228 pages : illustrations ; 24 cm
Contents
Business management and the role of analysis -- The analysis process -- BCG growth/share portfolio matrix -- Competitor analysis -- Financial ratio and statement analysis -- Five forces industry analysis -- Issue analysis -- Political risk analysis -- Scenario analysis -- Macroenvironmental (STEEP/PEST) analysis -- SWOT analysis -- Value chain analysis.
Bibliography
Includes bibliographical references and index.
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Addl. Author
ISBN
0132361809 :
9780132361804 :
-
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