Social media for fashion marketing : storytelling in a digital world / Wendy K. Bendoni
Book | Bloomsbury Visual Arts | 2017
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Description
272 pages : color illustrations, map ; 27 cm
Bibliography
Includes bibliographical references and index.
Contents
Digital disruption of the fashion industry -- Introduction to the digital landscape -- The rise of the hyper-connected consumer -- Digital storytelling -- Strategic marketing in the digital age -- The evolving measurable impact of social media.
Subject
ISBN
1474233325 (paperback) :
9781474233323 (paperback) :
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